today on my desk

I’m writing product descriptions for a wellness client: A spa owner who’s developed her own line of products; she’s looking to refine the voice of this business as a separate entity, with its own social media, online presence and community. As is often the case, she’s time poor and so this task has been contracted out to me. I get given varying amounts of information for pieces like this – I take away whatever the client is comfortable sourcing and sharing and use it as the foundation for my writing. In this case I was able to get a phone call in and – if the typewriter didn’t give me away already – you should know I’m actually pretty old school and a big fan of one on one face to face talking for elements of this type of content creating, especially when the brief means tone is so important. The text for these products is to be written first person, as if my client is talking – this allows her to adapt and expand on what I create for her to use across website, emails and social media. Also the personal touch is key so I will generally suggest first person in similar situations. Women are a key theme here to, given that their input and feedback at the spa is what ultimately shaped the concept and development of the products. Other than that: very simply what it is and what it does. 5 initial quotes to check we’re speaking the same language – I’ve submitted them and now I wait to see what they come back with. #FunFact – this bit of the process never really loses its edge; you enjoy your coffee, I’ll be over here metaphorically holding my breath 😉 Similar work I’ve done includes product packaging and the requisite condensing of brand messaging. In terms of my love of in person information seeking, my favourite commissions involve meeting and greeting then interviewing and reporting – for anything from social and web content to director profiles and linked in articles…
#WhatCharlieWroteForSmallBusiness