McVities slid into my DMs and asked me to write for them 🎉
Launching the caramel edition of their signature digestive biscuit – the first in a series of new products to rejuvenate the nearly 200 year old brand – they enlisted the services of a select few content creators they’d identified as being aligned with their plans.
My brief was simple: keep it fun and fresh and draw in their customers by making their mouths water 👀 no pressure!! 🤣
Luckily I’m a Brit so pretty much every childhood memory is served with a side of McVities 🍪 making this all the sweeter – writing it remains one of my finest commercial achievements 🏆